Beck’s Beer – Principal

Featured Image Chris Rogers Principal Beck's Beer on break on the beach

Credit info for Beck’s Beer

Title: Beck’s Beer commercial
Role: Principal
Director: Carroll Ballard
Director of Photography: John Toll
Casting Director: Dee Miller, CSA

My acting scene in Beck’s Beer as Principal

My Beck’s Beer commercial was one of my big commercials I did while living in Miami – just a few years ago. 😉 10 day shoot on the island of Grenada in the Caribbean.

One of my favorite commercials I’ve done – ever. Working with Academy Award winning Director and Director of Photography.

Behind the Scenes of Beck’s Beer – On the Beach/Shoreline

Beck’s Brewery, also known as Brauerei Beck & Co., is a brewery in the northern German city of Bremen. In 2001, Interbrew agreed to buy Brauerei Beck for 1.8 billion euro; at that time it was the fourth largest brewer in Germany. US manufacture of Beck’s Brew has been based in St. Louis, Missouri, since early 2012 but some customers have rebelled against the US market version.

Cast and Crew

The original Beck’s is a classic German lager beer with a distinctive full-bodied taste, fresh “hoppy” bouquet, golden color and full rich head. Adding to its complexity is a slightly fruity but firm crispness and a dry, clean finish.


Beck’s was established in 1873. The driving force behind the foundation of the Beck’s beer brand was Luder Rutenberg – architect, builder, and eventual beer baron – who opened the brewery in the the German city of Bremen in 1873.

Island Waterfall

For context, Beck’s was established the same year as the first Coors brewery was, but European lagers Heineken, Carlsberg, and Stella Artois have all been around longer.

Beck’s is made in accordance with the “Reinheitsgebot” – the German Purity Law of 1516, which requires a beer to be made only from hops, malt, barley, and water.

Thank Yous

Thank you to Director Carroll Ballard for molding my performance. Thank you to Cinematographer John Toll for making me look good. Thank you to Casting Director Dee Miller for casting me in this role. Thank you to rest of Cast and Crew. This was one of the best experiences of my life.

I look forward to working with you ALL again SOON!

Author: Chris Rogers

SAG-AFTRA Actor, WordPress Presenter, Public Speaker, Coach, Emcee & Host

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